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January-2019
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed, Crossref DOI Journal )
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UGC Approved Journal no 63975(19)
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ISSN: 2349-5162 | ESTD Year : 2014 Volume 13 | Issue 3 | March 2026
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ISSN: 2349-5162 | ESTD Year : 2014 Volume 13 | Issue 3 | March 2026
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR1901174
Registration ID:
194977
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Title
A study on the women buying behavior towards cosmetics products in Kerala
Abstract
The purpose of the paper is to study the buying behavior of women towards cosmetics. 150 samples were taken from the Thrissur district of Kerala. The research consists of both primary and secondary data. The statistical tools used were one sample t-test, frequency analysis and multiple response analysis. Women consider quality as the most important factor to purchase cosmetics. The findings of the study can be used by the marketers to design marketing strategy for cosmetics products.
Key Words
Women buying behavior and cosmetics products
Cite This Article
"A study on the women buying behavior towards cosmetics products in Kerala", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.562-566, January-2019, Available :http://www.jetir.org/papers/JETIR1901174.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"A study on the women buying behavior towards cosmetics products in Kerala", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp562-566, January-2019, Available at : http://www.jetir.org/papers/JETIR1901174.pdf
Publication Details
Published Paper ID: JETIR1901174
Registration ID: 194977
Published In: Volume 6 | Issue 1 | Year January-2019
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.19331
Page No: 562-566
Country: Vagamon, Idukki, Kerala, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1901174
Published Paper PDF: https://www.jetir.org/papers/JETIR1901174
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