• Ramandeep kaur

Abstract: This conceptual paper indicates and emphasizes the women entrepreneurs as the potentially emerging human resource in the 21st century. The primary objective of this paper is to find out the status of women entrepreneurs in India and also studies the success story of Richa Kar, the founder and CEO of Indian lingerie e-retailer Zivame. Women of 21st century is no more a traditional resource confined to homes only rather an educated, knowledgeable and innovative part of the overall population possessing the capacity to transform economies into thriving enterprises. On the basis of this analysis some recommendations are given to promote spirit of women entrepreneurship and helping the women to become a successful entrepreneur.

women entrepreneur,innovation,transform economies

"Women entrepreneur: conceptual model and life story of Richa Kar", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.145-147, January-2019, Available :http://www.jetir.org/papers/JETIR1901221.pdf

"Women entrepreneur: conceptual model and life story of Richa Kar", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp145-147, January-2019, Available at : http://www.jetir.org/papers/JETIR1901221.pdf