• Ms. A. Josephine Reena
• Dr. R. Kanthiah Alias Deepak
• Dr. C. Velaudham
• Dr. M. Manivannan

The article tries to find out the influence of brand image on purchase intention. One objective of this study is reached through proper methodology. Sample size is 200 in all obtained through quota sampling in Salem City. Researcher designed questionnaire is with 5 point scale in the continuum of agreeing. Reliability of this tool is 0.78 to 0.90. Various statistical tools employed were correlation and regression analyses were for data analysis. The finding indicates that the brand image influencing consumer’s purchase intention. The study concluded that the FMCG corporate to concentrate more on attractive advertisements, product quality, price, product design and easy availability. This can establish and improve the positive image about the brand in the minds of consumers. Through that the brand image able to influence the consumer’s purchase intention.

Brand Image, Purchase Intention, Correlation, regression, FMCG and Consumers

"INFLUENCE OF BRAND IMAGE ON PURCHASE INTENTION TOWARDSFMCG PRODUCTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.742-745, January-2019, Available :http://www.jetir.org/papers/JETIR1901299.pdf

"INFLUENCE OF BRAND IMAGE ON PURCHASE INTENTION TOWARDSFMCG PRODUCTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp742-745, January-2019, Available at : http://www.jetir.org/papers/JETIR1901299.pdf