UGC Approved Journal no 63975(19)
New UGC Peer-Reviewed Rules

ISSN: 2349-5162 | ESTD Year : 2014
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Volume 6 Issue 1
January-2019
eISSN: 2349-5162

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Published Paper ID:
JETIR1901363


Registration ID:
195202

Page Number

472-479

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Title

Promotion and Marketing of Tamil cinemas in recent times- value additions contributing to the success of Tamil films

Abstract

Advertising and marketing are effective tools in bringing to the notice of consumers what they want and deciding their consumer patterns. Film promotion and advertising are now no different than any other consumer product. The paper focuses on strategies used in Kollywood films as an example of how promotional strategies when used effectively and strategically create fervor among the fans and also raise the bar. These Integrated Marketing Communication (IMC) strategies have been used effectively to bring out the ultimate motive of the producers of these films- higher ticket sales.

Key Words

Tamil Cinema, IMC, advertising, film promotion, innovative marketing

Cite This Article

"Promotion and Marketing of Tamil cinemas in recent times- value additions contributing to the success of Tamil films", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.472-479, January-2019, Available :http://www.jetir.org/papers/JETIR1901363.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Promotion and Marketing of Tamil cinemas in recent times- value additions contributing to the success of Tamil films", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp472-479, January-2019, Available at : http://www.jetir.org/papers/JETIR1901363.pdf

Publication Details

Published Paper ID: JETIR1901363
Registration ID: 195202
Published In: Volume 6 | Issue 1 | Year January-2019
DOI (Digital Object Identifier):
Page No: 472-479
Country: Bangalore university, Bangalore, Karnataka, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1901363
Published Paper PDF: https://www.jetir.org/papers/JETIR1901363

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