• Jia Dhingra
• Dr Parminder Kaur

In India social issues based upon hygiene, personal health, maternal & child health, smoking and tobacco etc have always been a main agenda of the central and state governments of all the times. Therefore, a huge & incremental chunk of annual government budget is devoted to them every year. The present government is also spending more on advertisements and campaigns against some of the social issues; even in some of these campaigns, the costs involved are higher than some of the ministries’ budgets outlays. This paper will be in the form of research essay where the main focus of the research questions will be on the Bollywood Celebrity’s role in eradicating these social issues in the country. Moreover, it will also look into the various issues related with the Bollywood celebrity based social advertisements and campaigns.

Bollywood, celebrity, social Issues, advertisement, promotion

"Bollywood Celebrities’ role in promoting goods of Social Change in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.515-524, January-2019, Available :http://www.jetir.org/papers/JETIR1901368.pdf

"Bollywood Celebrities’ role in promoting goods of Social Change in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp515-524, January-2019, Available at : http://www.jetir.org/papers/JETIR1901368.pdf