• VANDANA SRIVASTAVA

Innovation Lead by Information and Interaction through Social Media Abstract Innovation has been the focus of companies in all arenas due to increased competition resulting through globalization. Innovation process is based on successful collection and exploration of new ideas through interaction among different sources. Over the past decade, social media has grown tremendously in variety and has been adopted by millions of people across the world. Today companies have recognized the possibility of integrating social media into innovation for better prospects. The trend of using social media as part of the innovation process is gaining momentum every day, and there is no turning back as social media has become one of the most effective sources to communicate, collaborate and build relationships on a personal level. Innovation and technological development are now seen as systemic activities involving throughout the economy. Internet advancement and web 2.0 technologies have been the key driver for internal and external stakeholder engagement and exchange of information among these parties. The aim of this study is to analyze the impact of information through social networks on innovative process in organizations.

Keywords: online social networks, technology-based innovation, social media

" Innovation Lead by Information and Interaction through Social Media", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.534-539, January-2019, Available :http://www.jetir.org/papers/JETIR1901371.pdf

" Innovation Lead by Information and Interaction through Social Media", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp534-539, January-2019, Available at : http://www.jetir.org/papers/JETIR1901371.pdf