• Payal Jain

Use of customer relationship management in food chains like Dominos, McDonalds, Starbucks, is one of the major advancements in CRM systems. The food industry is expected to deliver high quality standards at the best possible and reasonable prices. Constantly emerging and rising market demands require standardized processes and the company requires running these processes smoothly. Here comes the need of effective CRM solutions that should provide maximum benefits involving less development cost. Advances in technology have changed the way in which the food industry conducts business and increasingly provides customers with greater conveniences. The objective of this article is to focus on how to manage customer relationships in food outlets and discuss about strategies adopted and their benefits in a long run. CRM promotes satisfaction to customers through use of social media marketing on communication. Further, this paper results in proving that customer relationship management is an effective tool that makes great adjustments, savings and benefits at low costs and a great impact on customer satisfaction for food chains like Dominos.

Customer satisfaction, customer retention, customer relationship management, customer loyalty, relationship marketing.

"CUSTOMER RELATIONSHIP MANAGEMENT IN DOMINOS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.649-652, January-2019, Available :http://www.jetir.org/papers/JETIR1901583.pdf

"CUSTOMER RELATIONSHIP MANAGEMENT IN DOMINOS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp649-652, January-2019, Available at : http://www.jetir.org/papers/JETIR1901583.pdf