• Dhavat Shah
• Dr. D.B.Choksi

This paper presents general guidelines that can be used for preparing various test cases for the General Search Engine Optimization (GSEO) process to check whether the GSEO steps have been carried out properly or not for various search engines used on the web. An attempt is made to explore test cases affecting steps during the GSEO process on popular search engines like Google, Yahoo, Bing, etc. The paper also discusses the significance of various test cases useful in improving GSEO process steps.

General Search Engine Optimization (GSEO), Test Cases, On-page GSEO, Off-page GSEO

"Heuristics For Testing Steps Of The General Search Engine Optimization Process", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.619-625, January-2019, Available :http://www.jetir.org/papers/JETIR1901683.pdf

"Heuristics For Testing Steps Of The General Search Engine Optimization Process", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp619-625, January-2019, Available at : http://www.jetir.org/papers/JETIR1901683.pdf