• K. Devakar Reddy
• Dr. K. Udaya Gowrishankar

The customer is the key for all industries in the world. To make a customer satisfied is the hardest task for the companies. Customers are getting satisfied through product or service. Most of the products are from national brands. In the current market, private label is gaining more attention. Most of the research works studied to find customer behavior towards private labels. It showing that private label is moving in fast phase in the Indian market. The current study is focusing to find out the customer satisfaction in Tirupati region. Statistical analysis done through using factor analysis, correlation analysis, and multiple regression, were used to understand the satisfaction level of the customers of Tirupati region.

Retail, FMCG (fast moving consumer goods), private label, customer satisfaction

"CUSTOMER SATISFACTION ON PRIVATE LABEL OVER FMCG’S IN MARKETING MIX: A CASE STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.48-55, January-2019, Available :http://www.jetir.org/papers/JETIR1901707.pdf

"CUSTOMER SATISFACTION ON PRIVATE LABEL OVER FMCG’S IN MARKETING MIX: A CASE STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp48-55, January-2019, Available at : http://www.jetir.org/papers/JETIR1901707.pdf