• DIVYA BABURAJ

Everything changes with time. The technology around us and the mindset involving such technologies. Events of our life have turned to be easier than it ever was. The rise in technology in our life impacts the very base of a modern life. Networking made easier, e-commerce changing the field of payment and so many advancements which all led to the revolutionary rise of Online shopping. Out of the many aspects, that consumer purchasing behavior is being influenced, consumer demographics like Gender are important factors in determining behavior of individuals towards online shopping. This study assessed the influence of Gender on Online Shopping in Kasaragod, Kerala and to know if gender has any influence in the mode of payment preferred in payment in online shopping. Data were collected from 150 respondents using a self-administered questionnaire. The data was recorded by using number of open ended questions, Close ended questions and Frequencies, Percentages, Charts and tables and chi square tests were used during the analysis

Factors, Gender, Online shopping, Payment, Technology.

"A STUDY ON GENDER DIFFERENCES IN ONLINE SHOPPING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.196-200, January-2019, Available :http://www.jetir.org/papers/JETIR1901731.pdf

"A STUDY ON GENDER DIFFERENCES IN ONLINE SHOPPING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp196-200, January-2019, Available at : http://www.jetir.org/papers/JETIR1901731.pdf