• Dr.T. Karthikeyan
• D.Nagasamy

As per Society of Indian Automobile Manufacturers, Gross turnover of Automobile Industryin 2016-17 was 67724 million USD. In 2017-18, 29.07 million vehicles were produced in India. With Indian Automotive market growing at such exponentialrate,it is definitely one of the most promising industries for aspiring Entrepreneurs.In spiteof possessing necessary Entrepreneurial traits and skills,Entrepreneurshould ultimatelybe able to sell their product/services to Automotive Industry. Hence, a thorough knowledge of buying behaviour of Automotive Industry is very essential for a successful Entrepreneur. Unlike consumer buying Behaviour, Industrial buying behaviour is more complex and purchase decisions are made after repeated negotiations. Purchasing decision is made afterdevelopment of strong Interpersonal and Inter organisational relationships. Buying decision is based on various factors like meeting product specifications, Product Innovation,Quality, timely supply,Cost effectiveness, Aftermarket service.Literature review on Buying behaviour of various Industrial marketing fields iscorrelated with reference to Indian Automotive Industry for deeperunderstanding of Buying behaviour of Automotive Industry. Knowledge of buying behaviour is essential for an Entrepreneur to enter and increase their business volumein Automotive Industry.

Buying Behaviour of Indian Automotive Industry needed for an Entrpreneur

"Buying Behaviour of Indian Automotive Industry needed for an Entrpreneur ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.1-5, January-2019, Available :http://www.jetir.org/papers/JETIR1901801.pdf

"Buying Behaviour of Indian Automotive Industry needed for an Entrpreneur ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp1-5, January-2019, Available at : http://www.jetir.org/papers/JETIR1901801.pdf