• H.K.Prasada
• Dr. Rechanna

As on November 2018 the total number of subscribers in India was 1171.76 million. Since implementation of Mobile Number Portability, MNP requests at the end of November 2018 were 407.22 million. MNP permit subscribers to change service providers while retaining their mobile numbers. In the month of November 2018 itself 3.24 million subscribers submitted their requests for Mobile Number Portability (MNP). The Telecom Regulatory Authority of India (TRAI) said in a statement, Karnataka was the first state to receive highest number of requests for number portability as on November 2018 about 38.56 million followed by Tamil Nadu about 34.69 million. So it is necessary to understand the reasons of customers who opted for number portability. This paper examines consumer awareness and impact of MNP on customer defection. Result suggested that respondents were not only aware about the MNP but they also know the procedure of MNP and it will leads to customer defection in cellular services

Mobile Number Portability, Cellular Services, Demographic, Customer Defection

"A Study of Customer Defection in Cellular Services in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.288-293, January-2019, Available :http://www.jetir.org/papers/JETIR1901836.pdf

"A Study of Customer Defection in Cellular Services in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp288-293, January-2019, Available at : http://www.jetir.org/papers/JETIR1901836.pdf