• Dr. G. Rama Krishna
• S. Naseema
• Dr. T. Suresh Kumar

Financial discipline demands every individual to plan for expenditure and saving against current income. While moving up the hierarchy of needs one must simultaneously save money for future. As one goes on in life, the standard of living raises, needs increase and the expenditure to meet those needs increases. Without proper financial planning, the future can be a miserable struggle to meet these demands. Several investment options available today include bank deposits, postal savings, corporate bonds, gold, real estate, stocks etc. Mutual fund is an investment option that has become very attractive for retail investors who are interested in financial markets but do not have the time, expertise and experience in good stock picking. Problems faced by the small investors in the share market have been offset by the emergence of mutual funds. The study is conducted to ascertain the asset allocation, entry load, exit load, associated with the mutual funds. Ultimately this would help in understanding the benefits of mutual funds to investors. This study will helps to understand investor awareness levels towards mutual funds as compared to other investment products pertaining to Kurnool District of Andhra Pradesh State.

Mutual Funds, Mutual Fund Investors, Awareness, Awareness about Mutual Funds, Mutual Funds in Rural Areas

"AWARENESS LEVELS OF MUTUAL FUND INVESTORS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.1-9, January-2019, Available :http://www.jetir.org/papers/JETIR1901901.pdf

"AWARENESS LEVELS OF MUTUAL FUND INVESTORS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp1-9, January-2019, Available at : http://www.jetir.org/papers/JETIR1901901.pdf