• Alagra Antony
• Dr.V.Bastin Jerome

This study focus on the customer perception towards Aavin products in Chennai, Tamil nadu.The phenomenal growth of milk industry in India is reflected in the rapid increase in number of new brands in milk products. With the help of customer perception, milk brands can increase their sales and provide total customer satisfaction. Consumer perception means the perception that consumers display in searching for purchasing, using, evaluating and disposing of products and services that they will expect will satisfy their needs. The study is based on the primary data collected from the Aavin customers in Chennai with the help of a structured questionnaire. From the findings of the study it is clear that the customer perception is linked with various factors like product features, price, quality, variety, and services etc., Recommendations to improve customer satisfaction are suggested. It is concluded that customer perception play a significant role to enhance the perception with consumers and provide total consumer satisfaction.

Key Words: Consumer perception, Satisfaction, Influence

"A STUDY ON CUSTOMER PERCEPTION TOWARDS AAVIN PRODUCTS WITH SPECIAL REFERENCE TO CHENNAI DISTRICT, TAMIL NADU", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.32-39, January-2019, Available :http://www.jetir.org/papers/JETIR1901905.pdf

"A STUDY ON CUSTOMER PERCEPTION TOWARDS AAVIN PRODUCTS WITH SPECIAL REFERENCE TO CHENNAI DISTRICT, TAMIL NADU", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp32-39, January-2019, Available at : http://www.jetir.org/papers/JETIR1901905.pdf