• Getachew Ertumo
• Dr. Teshale W/Amnuel

The study was carried out to analyse the market chain of honey in Gombora woreda. Data was collected from 140 honey producing households, 5 local collectors, 3 tej makers and 10 retailers through structured interview, focus group discussion, key informant interviews, as well as field observation. Structure, Conduct and Performance approach was used to analyze honey market. The market actors in the study area were producers, local collectors, retailers, tej brewers and consumers. Among the eight marketing channels identified, the producer-retailer-consumer channel was found the first important in terms of volume of honey transacted while the producer-local collector-tej brewers-consumer channel was identified as the least. The result of the multiple linear regression reveals that the supply of honey to the market is significantly affected by age of the household, family size, price of honey, quantity produced, and access to market information. There is information asymmetry between the honey producers and traders in the study area. Thus, it is recommended that stockholders should give due attention in convey reliable and timely market information in order to increase bargaining power of market actors and efficient marketing of honey in the study area. Key words: honey, market chain, structure, conduct and performance, multiple regressions

honey, market chain, structure, conduct and performance, multiple regressions

"Market Chain Analysis of Honey Production in Gombora Woreda, Hadiya Zone, South Ethiopia", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.257-275, January-2019, Available :http://www.jetir.org/papers/JETIR1901936.pdf

"Market Chain Analysis of Honey Production in Gombora Woreda, Hadiya Zone, South Ethiopia", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp257-275, January-2019, Available at : http://www.jetir.org/papers/JETIR1901936.pdf