• Partha Sarathi Ghosh
• Dr. Krishnendu Gupta

Floriculture in Kolaghat C. D. block is an important field of modern agriculture. Basically Kolaghat C. D. block is agrarian area where floriculture is as one of the prime stream economic activities. Flowers have played a key role all throughout human history. Floriculture has emerged as a fast growing sector recently in Kolaghat C.D. block because of diversification, employment generation and value addition in this primary sector. The present study makes an attempt to analyze the geographical factors influencing the flower cultivation in this area. The flowers (marigold, jasmine, tuberose, rose and dahlia) have been selected considering the socio-economic significance and higher proportion of area under that flower cultivation. Both the sources of data have been employed. The entire study is based on primary data which were collected with the help of pre-structured questionnaire. The secondary data have been collected from different books, journals, different offices and the primary data have been collected through field investigation. The collected data have been processed and represented by statistical and cartographic techniques viz. chi-square, correlation and regression. High yielding return from a small area is enhancing the quality of life of flower growers of this block area. Positive relationship is found between geographical factors and flower cultivation as well as net value of flower (Rs) per acre of gross flower area. Thus, it is evident that geographical factors have positive influence on flower cultivation in this block. Although poor educational status of growers, poor caste background, lack of capital, small size of land holding, big size of family etc. are identified as the biggest hindrance to the successful development of floriculture industry in the study area.

Environmental factors, Technological factors, Institutional factors, Infrastructural factors, socio-economic factors

"Impact of Geographical Factors on Floriculture in Kolaghat C. D. Block, Purba Medinipur District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.1280-1288, January 2019, Available :http://www.jetir.org/papers/JETIR1901C78.pdf

"Impact of Geographical Factors on Floriculture in Kolaghat C. D. Block, Purba Medinipur District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp1280-1288, January 2019, Available at : http://www.jetir.org/papers/JETIR1901C78.pdf