UGC Approved Journal no 63975(19)
New UGC Peer-Reviewed Rules

ISSN: 2349-5162 | ESTD Year : 2014
Volume 13 | Issue 3 | March 2026

JETIREXPLORE- Search Thousands of research papers

WhatsApp Contact
Click Here

Published in:

Volume 6 Issue 1
January-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

Unique Identifier

Published Paper ID:
JETIR1901E05


Registration ID:
306269

Page Number

20-29

Share This Article


Jetir RMS

Title

STUDY OF DIGITAL TRANSFORMATION IN THE RETAIL SECTOR: IMPACT AND CHALLENGES

Abstract

Indian Retail sector is experience a rapid digital transformation propelled by various factors such as digitalisation, use of Smartphone and internet connectivity across every place in India. Additionally, Digital India a flagship programme launched by Government of India in order to ensure the country digitally empowered in the field of technology1. Indian retail sector witnessing phenomenal growth over the past years and a lot of players entering into the market. The study concluded that what the major key drivers are shaping the digital trends on the online retail sector. This study is descriptive and convenient sampling has been done among selected retail stores in India.

Key Words

Digital, Transformation, Retail

Cite This Article

"STUDY OF DIGITAL TRANSFORMATION IN THE RETAIL SECTOR: IMPACT AND CHALLENGES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.20-29, January 2019, Available :http://www.jetir.org/papers/JETIR1901E05.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"STUDY OF DIGITAL TRANSFORMATION IN THE RETAIL SECTOR: IMPACT AND CHALLENGES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp20-29, January 2019, Available at : http://www.jetir.org/papers/JETIR1901E05.pdf

Publication Details

Published Paper ID: JETIR1901E05
Registration ID: 306269
Published In: Volume 6 | Issue 1 | Year January-2019
DOI (Digital Object Identifier):
Page No: 20-29
Country: ALLAHABAD, UTTAR PRADESH, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1901E05
Published Paper PDF: https://www.jetir.org/papers/JETIR1901E05

Preview This Article


Downlaod

Click here for Article Preview

Download PDF

Downloads

0003715

Print This Page

Current Call For Paper

Volume 13 | Issue 3
March 2026

Call for Paper
Cilck Here For More Info

Jetir RMS