• Kamana
• Mohammad Tahseen Burney

This study is an attempt to offer a brief outline of retail industry of India. It is written with an objective of understanding various aspects and details of Indian Retail Industry; its past, present scenarios & expected future growth. This study has tried to understand the meaning of ‘Retail’ and throw light on the term ‘Retailing’; while reviewing the current scenario of Retail Market. It has reviewed diverse areas concerning to the evolution of retail, its growth, characteristics, classification, and finally reviewing the retail industry of India with various other crucial aspects. An attempt was also made to highlight overall retail trends, emergence of organized retail in India, major Indian retailers, global retail scenario, SWOC Analysis of the India retail industry, understanding shoppers’ behavior in retail stores, and future trends of modern retail in India. This paper also entails with the core truth that the shopper remains at the heart of everything in Retail. This research study attempts to understand different ways in which consumers choose and evaluate various alternatives with special reference to their shopping orientations and the store attributes in the retail stores to offer the future of the Indian retail market so as to understand the potentiality and its growth prospects.

Modern Retail, Shoppers’ Behaviour, Retail Industry, Retail Trends, SWOC

"Trend Analysis of Modern Retail (Delhi NCR)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.111-123, January-2019, Available :http://www.jetir.org/papers/JETIR1901E17.pdf

"Trend Analysis of Modern Retail (Delhi NCR)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp111-123, January-2019, Available at : http://www.jetir.org/papers/JETIR1901E17.pdf