• Dr.MOHD NASEEM SIDDIQUI
• ANAMIKA SINGH

Pricing in Fast Moving Consumer Goods (FMCG) / Consumer Packaged Goods (CPG) has long been one of PriceBeam’s primary areas of expertise. Consumer goods companies benefit from price optimization more than any other industry, but at the same time, it is often an incredibly challenging task. In fact, only as little as 12% of consumer brands have a winning pricing strategy. Thus, the demand for our services in this industry is high and consequently, we have grown in expertise with the many projects we have done.One of the most vexing challenges faced by FMCG/CPG firms is setting one price that unifies all internal objectives: one price that simultaneously boosts top-line growth, is aligned with the brand positioning, and increases penetration and growth. Our pricing solution addresses this challenge by using data and statistics to find a price that does just that. And it works every time. PriceBeam has worked with companies from a broad range of industries, and we apply the best practices from all industries when we help FMCG/CPG firms optimize their pricing. In that way, we continuously improve and innovate our current pricing method, making sure it stays ahead of the game and is adjusted to prevailing industry trends.

C-Consumer, P-Packaged, W-Winning, P-Penetration, P-PriceBeam

"A CRITICAL STUDY OF CHANGING PRICING POLICY OF FAST MOVING CONSUMER GOODS (FMCG) IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.862-874, January-2019, Available :http://www.jetir.org/papers/JETIR1901F14.pdf

"A CRITICAL STUDY OF CHANGING PRICING POLICY OF FAST MOVING CONSUMER GOODS (FMCG) IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp862-874, January-2019, Available at : http://www.jetir.org/papers/JETIR1901F14.pdf