• Earnest Anand

This research paper is designed to investigate the impact of the current social networking sites on the brand loyalty programs being offered in Indian hospitality and tourism sector. Social networking sites are the latest types of medium that is providing the platform for the millions of its users to connect with each other and share the news and memories. Social networking sites are so much amazing set of platforms that it provides its user’s the ability to use it for both leisure and business. This paper will look into the relation of brand loyalty programs and social networking platforms for greater good of tourism and hospitality industry. The idea of brand loyalty programs is that it wants to strike the balance between the two components of what the clients want and what these clients are being offered in return of their continued service’s as rewards.

hospitality industry, loyalty programs, social networking sites, service quality, guest satisfaction

"Brand Loyalty Programs in the Hospitality and Tourism Industries: The Impact of Social Networking Sites", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.1123-1132, January-2019, Available :http://www.jetir.org/papers/JETIR1901F53.pdf

"Brand Loyalty Programs in the Hospitality and Tourism Industries: The Impact of Social Networking Sites", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp1123-1132, January-2019, Available at : http://www.jetir.org/papers/JETIR1901F53.pdf