• Anjan Bharali

The Present paper is an attempt to study consumer behaviour towards online shopping. The objective of the study is: To study whether there is any relationship between parental income and different expenditure mode of the students in Dibrugarh University and to see whether students prefer offline purchase or online purchase. The main focus of this paper is to see the online taste of the students in Dibrugarh University. Primary data was collected from 60 respondents by means of a self-constructed questionnaire having 10 questions. The collected data was analysed using Excel. The major findings found is that Online Shopping is more compared to offline shopping and the students prefer more online shopping. Cash on Delivery is the most popular method but it is not available in remote areas. Customer Involvement is an important element in purchase decision be it online or offline shopping.

COMPARATIVE STUDY BETWEEN OFFLINE AND ONLINE SHOPPING FROM THE LENS OF CUSTOMER INVOLVEMENT: A CASE STUDY IN DIBRUGARH UNIVERSITY

"COMPARATIVE STUDY BETWEEN OFFLINE AND ONLINE SHOPPING FROM THE LENS OF CUSTOMER INVOLVEMENT: A CASE STUDY IN DIBRUGARH UNIVERSITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.180-184, January-2019, Available :http://www.jetir.org/papers/JETIR1901G26.pdf

"COMPARATIVE STUDY BETWEEN OFFLINE AND ONLINE SHOPPING FROM THE LENS OF CUSTOMER INVOLVEMENT: A CASE STUDY IN DIBRUGARH UNIVERSITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp180-184, January-2019, Available at : http://www.jetir.org/papers/JETIR1901G26.pdf