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January-2019
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed, Crossref DOI Journal )
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UGC Approved Journal no 63975(19)
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ISSN: 2349-5162 | ESTD Year : 2014 Volume 12 | Issue 9 | September 2025
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ISSN: 2349-5162 | ESTD Year : 2014 Volume 12 | Issue 9 | September 2025
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR1901G35
Registration ID:
400114
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Title
A STUDY ON GREEN MARKETING AND CONSUMER BUYING DECISION TOWARDS GREEN PRODUCT
Authors
Abstract
In simple terms, green advertising refers to a shift toward more sustainable marketing that takes environmental concerns into account during the conception, preparation, and promotion of products. Farming, on the other hand, is a combination of handicraft, business, and research into harvest development and creature generation. The term "green market" has attracted attention recently. This study's main goals are to research customer views of environmental issues, factors influencing green purchasing decisions, and factors influencing recycle bag usage. The research questions are: What do consumers think about environmental issues and challenges? Why do people buy Eco - friendly products?
Key Words
Green marketing, eco-friendly (green product) product, green consumer behavior
Cite This Article
"A STUDY ON GREEN MARKETING AND CONSUMER BUYING DECISION TOWARDS GREEN PRODUCT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.254-259, January-2019, Available :http://www.jetir.org/papers/JETIR1901G35.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"A STUDY ON GREEN MARKETING AND CONSUMER BUYING DECISION TOWARDS GREEN PRODUCT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp254-259, January-2019, Available at : http://www.jetir.org/papers/JETIR1901G35.pdf
Publication Details
Published Paper ID: JETIR1901G35
Registration ID: 400114
Published In: Volume 6 | Issue 1 | Year January-2019
Page No: 254-259
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1901G35
Published Paper PDF: https://www.jetir.org/papers/JETIR1901G35
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