• Mamta Saraswat

India is a diverse country with different cultures, castes and creeds. Therefore, the choice also differs from person to person. Today, consumption is no more a process due to the need of consumers but, in accordance with the wishes of consumers has become an evolving process. Therefore, in terms of marketing, and consumer behaviour in order to define their influence has become necessary to examine the factors that remain. The process of human consumption which has been presented from the beginning was initially an activity that must be fulfilled for the rest of life, whereas today, it has been the goal of life. In this study, concepts such as influences, preference, and buying behaviour are classified and discussed in detail. The preference and buying behaviour changes from individual to individual due to various factors such as personal preference, culture, tradition, occasion and other factors like economics, and the influence of reference groups. As a result, female buying behaviour has changed from individual to individual.

A comparative study of buying practice among the women belonging to a nuclear and joint family in urban areas of the Agra district

"A comparative study of buying practice among the women belonging to a nuclear and joint family in urban areas of the Agra district", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.435-442, January-2019, Available :http://www.jetir.org/papers/JETIR1901G60.pdf

"A comparative study of buying practice among the women belonging to a nuclear and joint family in urban areas of the Agra district", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp435-442, January-2019, Available at : http://www.jetir.org/papers/JETIR1901G60.pdf