• Prabhuram Tripathy

There is a noticeable growth in rural India. Rural areas are an important part of any country. Urban living is becoming more popular in Asian and African countries, where the majority of urban occupants live. 86.5% of the population in Asian countries live in rural areas. Rural marketing is the total of planning and implementing different marketing activities for targeted rural areas. The key to success in rural marketing is understanding the psychology and their needs of rural consumers. This study is done to help the sellers having interest to enter the rural market of India. To attain this goal, the researcher tried to understand the behavior of rural consumers, the needs of rural markets and the potential problems and upcoming challenges that companies will face when trying to enter the rural market. A framework for effective rural marketing has also been developed through a focused analysis of different players in the Indian rural market. Indian rural market has enormous potential, but the main challenge faced by businesses in the rural market is to create the right product at the right price with the unique characteristics focusing to the Indian rural community.

Rural marketing. Rural Consumers, Rural India, Emerging Economies, Rural India

"Rural market- An incredible business opportunities in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.203-209, January-2019, Available :http://www.jetir.org/papers/JETIR1901H93.pdf

"Rural market- An incredible business opportunities in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp203-209, January-2019, Available at : http://www.jetir.org/papers/JETIR1901H93.pdf