UGC Approved Journal no 63975(19)
New UGC Peer-Reviewed Rules

ISSN: 2349-5162 | ESTD Year : 2014
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Volume 6 Issue 1
January-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1901I03


Registration ID:
523044

Page Number

12-16

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Title

The Mechanics and Impact of TV Advertising: A Meta – Analysis

Abstract

Television advertising remains a prominent and influential medium for disseminating commercial messages to vast audiences worldwide. This meta-analysis aims to comprehensively examine the mechanics of TV advertising and its impact on consumer behavior and brand perception. By synthesizing and analyzing a diverse range of studies, this research paper contributes to a deeper understanding of the dynamics underlying TV advertising's effectiveness, the factors that drive its success, and its enduring influence on consumers. The findings presented in this paper can inform marketers, advertisers, and policymakers in crafting more targeted and impactful TV advertising strategies.

Key Words

The Mechanics and Impact of TV Advertising: A Meta – Analysis

Cite This Article

"The Mechanics and Impact of TV Advertising: A Meta – Analysis", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.12-16, January-2019, Available :http://www.jetir.org/papers/JETIR1901I03.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"The Mechanics and Impact of TV Advertising: A Meta – Analysis", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp12-16, January-2019, Available at : http://www.jetir.org/papers/JETIR1901I03.pdf

Publication Details

Published Paper ID: JETIR1901I03
Registration ID: 523044
Published In: Volume 6 | Issue 1 | Year January-2019
DOI (Digital Object Identifier):
Page No: 12-16
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1901I03
Published Paper PDF: https://www.jetir.org/papers/JETIR1901I03

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