• NANDAN P

Buy Now Pay Later (BNPL) is an emerging FinTech Credit (alternative credit) that allows customers to borrow funds to meet their financial needs and pay later with or without interest. It will enable customers to pay their payments over a relatively short period instead of paying initially. Research firm Redseer has predicted that the Indian BNPL market is currently at $3.5 billion, which will grow to $ 50 billion within four years. Around 10-15 million users are estimated to benefit from this FinTech service. It may increase by 10-15 million by another four years. FinTech companies offering this service, such as Lazy Pay, Simpl Pay, Zest Money, Flipkart Pay Later, and Amazon Pay Later, have captured the existing market. Most online shoppers are users and beneficiaries of this FinTech service. Internet penetration and digital awareness have accelerated the growth of BNPL. However, in India, awareness of BNPL has yet to grow, and opportunities and challenges for this service are to be explored. This article is a small effort to explore the opportunities and challenges of BNPL.

FinTech, BNPL, Amazon Pay, Lazy Pay

"BNPL Changing Landscape of Alternative Credit", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.90-94, January-2019, Available :http://www.jetir.org/papers/JETIR1901J14.pdf

"BNPL Changing Landscape of Alternative Credit", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp90-94, January-2019, Available at : http://www.jetir.org/papers/JETIR1901J14.pdf