• Dr.R.AMSAVENI
• BRINDHA.S

The Indian retail industry is one of the fastest growing in the world. Retail industry in India is expected to grow to US$ 1,200 billion by 2021 from US$ 795 billion in 2017. The main objective of the study is to study the consumer perception towards organized retail stores and know the sales promotion measures adopted by organized retail stores. A sample of 150 respondents has been taken for the study by adopting convenience sampling method. The study is mainly based on primary data. The data have been collected through questionnaire in Coimbatore city. The statistical tools such as percentage analysis, T-test, ANOVA, chi-square have been applied to analyze the data. The result shows that the factors such as discounts for products, guarantee for the products and store location have influenced the consumers to prefer the organized retail stores.

Indian Retail Industry, Organized Retail Stores and sales promotion measures

"CONSUMER BUYING BEHAVIOR TOWARDS ORGANIZED RETAIL STORES IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.281-288, February-2019, Available :http://www.jetir.org/papers/JETIR1902036.pdf

"CONSUMER BUYING BEHAVIOR TOWARDS ORGANIZED RETAIL STORES IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp281-288, February-2019, Available at : http://www.jetir.org/papers/JETIR1902036.pdf