• CHRISTINA BRIDGET
• GAYATHRI

There are certainly many environmental hazards found these days due to the careless activities and ignorance of human beings and global warming is one of the prominent issues. Not only the environmental activists and concerned officials are working towards the control and prevention of global warming, but also there are many volunteers and people of all ages who have taken the social responsibility to clean the harm caused to nature. So in this situation of worldwide concern, a corporate house has accepted green-marketing as a piece of their methodology to advance items by utilizing ecological cases either about their qualities or about the frameworks, strategies and procedures of the organizations that fabricate or move them. This study recommends that shoppers need to make use of eco-friendly things. There are several factors which have been evaluated by the researcher that impact the consumers to go for eco-friendly products. It additionally evaluates the different elements such as buyers pro-environmental issues, consciousness of eco-friendly products, impacts of the level of income and instructive dimensions and other potential impacts that have been of found in green marketing or green buying behavior. It additionally centers on ecological advantages.

Global Warming, Eco-Friendly Product, Green Marketing

"GREEN MARKETING AND CONSUMER PREFERENCES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.533-539, February-2019, Available :http://www.jetir.org/papers/JETIR1902271.pdf

"GREEN MARKETING AND CONSUMER PREFERENCES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp533-539, February-2019, Available at : http://www.jetir.org/papers/JETIR1902271.pdf