• K.R.GANESHA
• DR.S.MURALIDHAR,

Government of India has laid the main emphasis in achieving the self-sufficiency in food production especially cereals immediately after attaining independence in 1947. The efforts have successfully brought in Green Revolution in the late Sixties and early Seventies. It also showed that horticulture crops for which the Indian topography and agro-climate is well suited could be an ideal choice in achieving sustainability by small farmers. However, only in mid-eighties, the Government of India identified horticulture crops as a means of diversification for making agriculture more profitable through efficient land use, optimum utilization of natural resources (soil, water and environment) and creating skilled employment for rural masses especially women folk. The past efforts have been rewarding in terms of increased production and productivity and availability of horticultural produce. India has thus emerged as the largest producer of coconut, cashew, ginger, turmeric, black pepper and tea, and the second largest producer of fruits and vegetables. Among the new crops, kiwi, olive crops and oil palm have been successfully introduced for commercial cultivation in the nation. The varying circumstances encourages private investment, to go for hi-tech horticulture with micro-propagation, protected cultivation, drip irrigation, fustigation, and integrated nutrient and pest management, besides making use of latest post-harvest measures particularly in the case of perishable commodities. As a result, horticulture crop production has attracted youth since it has employment potential and highly remunerative and profitability.

crop, cultivation, Green Revolution, horticulture, management, production

"PROSPECTS OF PRODUCTION AND MARKETING OF HORTICULTURAL PRODUCTS IN KARNATAKA STATE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.701-709, February-2019, Available :http://www.jetir.org/papers/JETIR1902292.pdf

"PROSPECTS OF PRODUCTION AND MARKETING OF HORTICULTURAL PRODUCTS IN KARNATAKA STATE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp701-709, February-2019, Available at : http://www.jetir.org/papers/JETIR1902292.pdf