• MANJUNATH GOWDA.A
• DR.M.VENKATRAMANA REDDY

The Indian demographic landscape has witnessed enormous changes in the past few decades. The increase in income levels, priority given toward education, and rapid industrialization coupled with liberalization policies pursued relentlessly by the Indian government has transformed the Indian economy. Indian values and national culture have not been spared from the attack from Western values. Research suggests that recent years have seen a change in consumption preferences of Indian consumers (Dwivedi 2010; KPMG 2009) that consequently may affect their values. Changing prospectus with an “on the go” lifestyle is one of the key factor for influencing buying behavior that exhibits a high relevance for formulating marketing strategies. Being a nuclear family and individual’s hectic work schedule consumers preferences for shopping malls, agglomeration of shops in the commercial area, stores assortment, accessibility, convenience, distance, economic advantage, leisure facilities are the essential factors to attract them. A competitively potential way to assist consumers in making dynamic shopping decisions is to disclose price and product information to them before they shop, for example, through Websites, virtual outlets on the Internet offering quick product search; comparative data on product, price, promotion, availability and additional services to shoppers; and build shopping motivation. Marketing practitioners can take advantage of the positive linkage between Web-site design features and product search behavior by tracking online consumers’ expectations. Accordingly, customers may be encouraged to buy products either online or physically at the store.

behaviour, business, change, consumer, impact, lifestyle, market, strategy

"IMPACT OF CHANGING LIFE STYLES ON MARKETING OF CONSUMER PRODUCTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.54-58, February-2019, Available :http://www.jetir.org/papers/JETIR1902307.pdf

"IMPACT OF CHANGING LIFE STYLES ON MARKETING OF CONSUMER PRODUCTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp54-58, February-2019, Available at : http://www.jetir.org/papers/JETIR1902307.pdf