• Jayabharathi M
• DR.B.Vijayakumar

This study examines the influence of advertisements on adolescent's attitude. An advertisement has improved the adolescent's participation in product selection and purchase,adolescent's prefer to purchase advertised goods and advertisements helps to purchase the new products. A questionnaire was collected and tested from 250 adolescent's, to access the reliability and validity of the measurement. To measure the adolescent attitude on advertisements, the psychological responses are obtained by Likert five point scale. the validation can be done through confirmatory factor analysis(CFA). The adolescent's attitude towards advertisements mainly depends upon eight factors they are perfectionist high quality conscious consumer, brand conscious, novelty fashion conscious consumers, recreational, price conscious value of money consumers,impulsive consumers, confused by over choice consumers, habitual, brand-loyal consumer.

Influence of advertisements,Adolescents attitude on advertisements, Adolescents purchasing attitude.

"Factors Influencing Adolescent's Attitude Towards Advertisements In Chennai City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.512-517, February-2019, Available :http://www.jetir.org/papers/JETIR1902468.pdf

"Factors Influencing Adolescent's Attitude Towards Advertisements In Chennai City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp512-517, February-2019, Available at : http://www.jetir.org/papers/JETIR1902468.pdf