• sonam agarwal
• NOT APPLICABLE

Today’s most used technique to trade in goods and services are through electronic medium. With the increasing number of internet user e-commerce is also taking its place in the market. It involves conducting business online, making use of information technology such as EDI. India is showing tremendous growth in e-commerce. Some of the important online shopping forms are Ebay.com, Yebhi.com, snapdeal.com, etc. The main reasons behind growth of e-commerce in our country is increasing entrepreneurial activities as well as growing interest of people dealing in trading and shopping in different types of goods ranging from cakes to car associates. this trend has curtailed the sales figure of the brick and mortar retailers. The main motto of this study is to come forward with the threats e commerce impose on the traditional resellers and find the means to curb it

E-Commerce, Threats, Traditional Resellers, Online Trading.

"E-COMMERCE AND ITS IMPACT ON TRADITIONAL RESELLERS. IS IT ACTUALLY A THREAT?", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.626-638, February-2019, Available :http://www.jetir.org/papers/JETIR1902482.pdf

"E-COMMERCE AND ITS IMPACT ON TRADITIONAL RESELLERS. IS IT ACTUALLY A THREAT?", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp626-638, February-2019, Available at : http://www.jetir.org/papers/JETIR1902482.pdf