• Ms.S.KANIMOZHI
• Mrs.S.JOTHIMANI

This paper deals with the concepts related with the marketing of agriculture produce. In economic activities and individuals within a society become more specialized, the products and services they come to rely upon others to supply which they need. Thus begins a process of exchange between buyers and sellers. Both parties will be willing to exchange and each party is able to determine what the other needs and values for a while buyers and sellers remain in immediate contact. As the economy develops the number and types of exchanges expand, there is a concomitant need for increasing the marketing services such as market information, gathering, physical distribution, storage and grading. The many of the specialized services being provided by intermediaries between the seller and buyer. Few buyers and sellers are in direct contact with one another. That communication between them. It is channeled through a complex marketing system.

Agriculture produce, marketing, functionaries

"Agricultural and Food Marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.42-45, February-2019, Available :http://www.jetir.org/papers/JETIR1902507.pdf

"Agricultural and Food Marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp42-45, February-2019, Available at : http://www.jetir.org/papers/JETIR1902507.pdf