• Dr. P. GNANA SOUNDHARI,

India is one of the major agrarian economies of the world, which is the principal source of livelihood for more than 50% of the population of India. It is demographically the broadest economic sector and plays a significant role in overall socio-economic fabric of India. Agriculture is the backbone of rural households as majority earns their bread from agriculture. But the contribution of agriculture to the economy as well as the economic condition of the farmers is not what they should have been in this era of technology. Indian agricultural system regularly encounters with a number of shortcomings which put significant impact on distribution. Five main trends have been the key drivers of the use of ICT in agriculture, particularly for poor producers: (1) low-cost and pervasive connectivity, (2) adaptable and more affordable tools, (3) advances in data storage and exchange, (4) innovative business models and partnerships, and (5) the democratization of information, including the open access movement and social media. These drivers are expected to continue shaping the prospects for using ICT effectively in developing country agriculture.

Personal computers, laptops, the Internet, television, radio, and traditional newspapers

"ROLE OF ICT IN AGRICULTURAL MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.72-76, February-2019, Available :http://www.jetir.org/papers/JETIR1902513.pdf

"ROLE OF ICT IN AGRICULTURAL MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp72-76, February-2019, Available at : http://www.jetir.org/papers/JETIR1902513.pdf