• Rinki Moolchandani
• Dr.KiranChandra Nerkar

Impulsive buying basically refers to the tendency of a customer to buy goods and services without planning in advance. Impulsive buying decisions are triggered by emotions and feelings. Online shopping has brought faster and smarter way of shopping for 24/7. The major population of Indian country consists of college going students or even employed youth and they makes frequent use of internet for buying things impulsively at their finger tips even without considering the utility of the product. Marketing strategies by the internet marketers influence highly to these urban youth. Impulsive online buying is somewhat creating a financial distress at home .Hence it is very important to understand the concept of impulsive buying in the context of urban youth . The main objective of this research is to study the factors affecting the consumers for impulsive online shopping. The present study thus aims at knowing the usage of credit /debit card for online impulsive buying. For this, a survey was conducted, questionnaires were distributed among the undergraduate students of different colleges of Nagpur. The objectives of present research is based on Primary data collected from undergraduate students of Nagpur city. The data was collected through Questionnaires on a sample of 100 UG respondents from Nagpur. Data analysis has been done by using SPSS and excel software. The data has been presented in the form of graphs. The present study clearly shows different factors like amount spent on online shopping, earnings of family members ,internet habits ,general shopping habits, availability of add-on debt card or credit card influences impulsive online shopping.

Key words-impulsive buying ,online shopping ,financial distress, urban youth.

"Impulsive Buying : An Indicator Of Financial Indiscipline (With Special Reference To Undergraduate Students Of Nagpur City)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.136-140, February-2019, Available :http://www.jetir.org/papers/JETIR1902523.pdf

"Impulsive Buying : An Indicator Of Financial Indiscipline (With Special Reference To Undergraduate Students Of Nagpur City)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp136-140, February-2019, Available at : http://www.jetir.org/papers/JETIR1902523.pdf