• Reshma Vijay
• Dr. M. B. Roopa

The study aims to examine various modes of recruitment and to analyze Return on Investment on various modes of Recruitment. Social media platforms like- Facebook, LinkedIn and others have seen corresponding growth in the number of researchers turning to social networking sites and their embedded advertising frameworks to locate eligible participants for studies. Compared with traditional recruitment strategies such as print media, social media advertising has been shown to be favorable in terms of its reach (especially with hard-to-reach populations), cost effectiveness, and usability. However, to date, no studies have examined how participants recruited via social media progress through a study compared with those recruited using more traditional recruitment strategies.

recruitment strategies

"ON VARIOUS SOURCING METHOD OF RECRUITMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.575-584, February-2019, Available :http://www.jetir.org/papers/JETIR1902583.pdf

"ON VARIOUS SOURCING METHOD OF RECRUITMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp575-584, February-2019, Available at : http://www.jetir.org/papers/JETIR1902583.pdf