• Ms. S. Ramya
• Aishwarya. V
• Akshaya. S
• Madhavi. M

Telecom industry in recent years have undergone a huge transformation which is evident from the huge increase in the number of users and data consumption. The main reason behind the growth of telecom industry lately is because of the introduction of Reliance Jio, a strategic unit of Reliance Industries by providing calls and data at free of cost for their subscribers. The new entrant in the market has affected the market competition, which lead the competitors to change their strategies and bring down their costs for the service offered by them. To study these changes, data of Bharti Airtel and Vodafone Idea have been taken from sources and the overall all impact on the market on basis of profitability have been taken into consideration

Keywords- Telecommunication Industry, TRAI

"IMPACT ON AIRTEL AND VODAFONE WITH EFFECT TO LAUNCH OF RELIANCE JIO", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.121-125, February-2019, Available :http://www.jetir.org/papers/JETIR1902618.pdf

"IMPACT ON AIRTEL AND VODAFONE WITH EFFECT TO LAUNCH OF RELIANCE JIO", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp121-125, February-2019, Available at : http://www.jetir.org/papers/JETIR1902618.pdf