• Dr. T. Vasanthi
• JANANI.S

A financial market is the vertebrae of an economic scheme. It helps the allotment of share capital crosswise in the productive sectors of the economy. The globalization of financial markets has been increasing the size of the community of retail investors’ over the past two decades by providing a wide variety of market and investment options. Hence, it makes their investment decisions process more complex. The factors influencing investor’s awareness are return on investment, market trend or risk, short term profitability, price of the share, dividend policy, past financial performance, company reputation, reputation of the board, current earnings of the company and expert opinion. Investors are the backbone of capital market. A developing economy, like India, needs a growing amount of savings to flow to corporate enterprises. The level of equity market participation of the retail investors has been increasing over the past few years. Tax awareness means awareness level of tax laws and its provisions among the investors, whereas STT has been the most controversial topics in financial markets regulation during the last decades. Politicians argue that this tax would dampen speculative trading activity, leading to increased financial market integrity. Opponents posit that an STT would not only impair financial markets’ quality but also unnecessarily burden the economy by biasing investors’ capital allocation. STT has become compulsory to pay while buying or selling the securities in the market, whereas the study is made to analyse the factors that are influencing the investors to create an awareness on securities transaction tax are very suitable for the individual investors considering their lack of knowledge and expertise in financial market.

STT, Investors, Awareness, Capital Market and Regulations

"FACTORS INFLUENCING THE INVESTORS AWARENESS ON SECURITIES TRANSACTION TAX IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.166-176, February-2019, Available :http://www.jetir.org/papers/JETIR1902624.pdf

"FACTORS INFLUENCING THE INVESTORS AWARENESS ON SECURITIES TRANSACTION TAX IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp166-176, February-2019, Available at : http://www.jetir.org/papers/JETIR1902624.pdf