• Vignesh Chandrashekar
• Anitta Sony
• Rishikesh KB

Abstract: Agriculture hasn’t been perceived as an attractive alternative of employment as compared to public, private or manufacturing sector. Also, prevailing research and government reports reveal a decline in pursuing agriculture as a career choice. The reasons for this declining interest across generations is investigated through this research by a comparison among X and Y Generations. 463 people from Bengaluru were nominated as respondents for this study. The Man Whitney test reveals that Gen X has more interest towards agricultural entrepreneurship. Education, Marital Status and Parental Occupation is also found to have a positive correlation with regard to the job aspirations of the youth, especially their interest towards agricultural entrepreneurship. What academic institutions, government officials and the ministry of agriculture can collectively do to increase awareness and interest towards agricultural entrepreneurship is suggested in this paper.

Agricultural Entrepreneurship, Attitude, Generation X, Generation Y

"INTER-GENERATIONAL ATTITUDE DIFFERNCES TOWARDS AGRICULTURAL ENTREPRENEURSHIP IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.630-638, February-2019, Available :http://www.jetir.org/papers/JETIR1902682.pdf

"INTER-GENERATIONAL ATTITUDE DIFFERNCES TOWARDS AGRICULTURAL ENTREPRENEURSHIP IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp630-638, February-2019, Available at : http://www.jetir.org/papers/JETIR1902682.pdf