• Dr.B.NAVANEETHA
• P.BHUVANESWARI
• T.K.DHAYA
• W.FUNGSHI

Risk and return analysis plays a key role in most individual decision making process. Every investorwants to avoid risk and maximize return. In general, risk and return go hand. If an investor wishes to earn higher returns, The investor will only achieve it by accepting a commensurate increase in risk. Based onrisk and return analysis, high risk gives high returns with low risk gives to low return.This study is also creating awareness about stocks among the investors toinvest in particular company in this FMCG sectors. The risk and return relationship isfundamental concept in not only financial analysis but in every aspect of life. It is necessary thatevery individual or institutions consider the combined influence of risk and return. The scope of the study has been limited to the select three FMCG stocks – Dabur India Limited, Hindustan Unilever Limited (HUL) and Indian Tobacco Company (ITC). The study covers five year period from 2013-14 to 2017-18. The data collected was analyzed with the help of mean, beta, alpha and correlation. While taking decision, the investor should take relevant information. This study helps the potential investors to make informed and rational investment decision,

RISK AND RETURN ANALYSIS OF SELECT FMCG COMPANIES

"RISK AND RETURN ANALYSIS OF SELECT FMCG COMPANIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.624-628, February-2019, Available :http://www.jetir.org/papers/JETIR1902879.pdf

"RISK AND RETURN ANALYSIS OF SELECT FMCG COMPANIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp624-628, February-2019, Available at : http://www.jetir.org/papers/JETIR1902879.pdf