• SHRI PREITHI DHARMALINGAM
• SWETHA GM
• HRIDHYA P K

This research paper will focuses on the impact of Robo advisors on Traditional investment advisors in the near future with respect to their job stability in India. Robo advisors, atechnology that has created a collaboration between both Finance and Technology, this has created the concept Fin Tech across globe. This paper will also primarily focus on the benefit of Robo advisory for the middle income investors in India. The data is collected through a questionnaire from the investment managers from Madurai which is our geographical area of study (Sample Size of 212). From the analysis of the data received, we have found that the performance/ investment return enhancement is not only the major reason for the middle income investors to use the Robo advisors but also other factors such as the lower dependency of human assistance or interference, time saving, unbiased decision making also affects the investor to prefer the Robo advisory services. The job stability of the Traditional investment manager is still however under doubt due to many unique that a Robo advisory service provides at the same time we must consider the factors such as PDM factors which act as a limitation to Robo advisors in order to form a conclusion. The study is being limited to the middle income investors in India, as Indian economy is one of the fastest growing in the world, where the middle income group happens to be the major contributor of the country's GDP.

Robo advisors, Traditional investment manager, Fin Tech, Psychological Decision Making.

"ROBO ADVISORY SERVICE IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.736-743, February-2019, Available :http://www.jetir.org/papers/JETIR1902992.pdf

"ROBO ADVISORY SERVICE IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp736-743, February-2019, Available at : http://www.jetir.org/papers/JETIR1902992.pdf