• Alagra Antony
• Dr. V. Bastin Jerome

Advertisements are a way to communicate about the products or services to its customers. Advertisements are messages paid for by the sellers and are intended to inform or influence the sellers. It is an efficient way of communicating the attributes, value etc. of a product or service to its prospective customers. Companies use advertisement as their marketing tool. It helps the sellers to create awareness about the products, to influence the customers, in retaining the customers etc. Advertisements are useful to customers also since it helps them to know more about various aspects of the product and also to build preference for that product over its competitors. Today’s world is highly competitive and dynamic, where advertising showing ethical issues in marketing trend. One of the recent negative trends in the area of advertising is surrogate advertising. Surrogate advertisement means the advertisement to promote the products which are banned in the country. This paper makes a study on the influence of surrogate advertisement with special reference to students of Christ College, Irinjalakuda, Kerala. Key Words: Surrogate, Advertising, Banned Products, Influence

Surrogate, Advertising, Banned Products, Influence

"A STUDY ON SURROGATE ADVERTISMENT WITH SPECIAL REFERENCE TO STUDENTS OF CHRIST COLLEGE IRINJALAKUDA, KERALA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.108-115, February-2019, Available :http://www.jetir.org/papers/JETIR1902A19.pdf

"A STUDY ON SURROGATE ADVERTISMENT WITH SPECIAL REFERENCE TO STUDENTS OF CHRIST COLLEGE IRINJALAKUDA, KERALA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp108-115, February-2019, Available at : http://www.jetir.org/papers/JETIR1902A19.pdf