• Vikrant Vikram Singh
• Dr. Manoj Pandey
• Prof. (Dr.) Anil Vashisht

CSR is the obligation of businessmen to pursue those policies, to make those decisions, or to follow those lines of actions which are desirable in terms of the objectives & values of our society”. CSR has got popularity and contentious field of study since the 1970s. CSR which has largely been voluntary contribution, by corporate has now been Included in law. Now every company has to do CSR activities which come under the guidelines of new companies act, 2013. This research paper tried to know the consumer perception towards CSR practices in Indian companies. Both Primary & secondary data has been used for this study.

CSR, CSR practices, Customer Perception, Companies act, Brand building, Costumer loyalty

"CONSUMER PERCEPTION REGARDING CORPORATE SOCIAL RESPONSIBILITY (CSR) BY COMPANIES IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.298-308, February-2019, Available :http://www.jetir.org/papers/JETIR1902A46.pdf

"CONSUMER PERCEPTION REGARDING CORPORATE SOCIAL RESPONSIBILITY (CSR) BY COMPANIES IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp298-308, February-2019, Available at : http://www.jetir.org/papers/JETIR1902A46.pdf