• Dr. S. Balusamy
• Mrs. P. Chinna Sahaya Rani

This study examines the modern organized agri food retailing in India. The present system of retail has been able to reach out to millions of consumers not only in the urban areas but also in the remote villages. Since the beginning of the twenty-first century, world agricultural markets have evolved significantly. In emerging economies and developing countries, changes in both income and its distribution have also led to changes in consumption patterns. Market liberalization and changing consumer behaviour have sown the seeds of a retail transformation.

Organized Retail, agri food, Consumer Behaviour

"Modern Organized Agri Food Retailing in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.554-561, February-2019, Available :http://www.jetir.org/papers/JETIR1902A79.pdf

"Modern Organized Agri Food Retailing in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp554-561, February-2019, Available at : http://www.jetir.org/papers/JETIR1902A79.pdf