• AKHILESHWAR KUMAR SINGH

The marketing of contraceptives has a long history in India, beginning with the launch of Nirodh condoms by the government in 1968. Since then, the national family planning programme has added oral contraceptive pills and has adopted a multibrand strategy that also supports NGO brands of condoms and pills. Marketing of contraceptive pills began in 1987, with the launch of Mala D—a government brand available over the counter without a prescription. In 1996/97, all socially marketed brands of oral contraceptive pills were made available without prescription. The condom is the most popular birth-spacing method and the most widely socially marketed product. Contraceptive use rise in all sub-groups of the population—uneducated as well as educated, poor and rich, rural and urban. The rise in contraceptive use and the pace of fertility decline, however, has not been uniform throughout the country.

Contraceptives, Nirodh, Condoms, Marketing, Population and Fertility.

"AKHILESHWAR KUMAR SINGH", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.269-273, February-2019, Available :http://www.jetir.org/papers/JETIR1902B36.pdf

"AKHILESHWAR KUMAR SINGH", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp269-273, February-2019, Available at : http://www.jetir.org/papers/JETIR1902B36.pdf