• REVATHI RAJESH, MBA, M.Phill.,
• Dr. N.PAKUTHARIVU, MBA, M.Phil, Ph.D.,

“Banks are the backbone of the Indian economy” They play a very significant and huge role in the economy of a country. Marketing and sales activities are necessary in banks to create and win more customers and to retain them through effective customer service. Sales executives are responsible for the maximization of sales for a company’s product and they are the people who reach customers directly. Hence they are the key point of contact between an organization and its clients.However with the development of technology sales profession is facing downtrend. In order to survive they need to acquire new skills. With this aim, the study focuses on identifying the job behavior pertinent to sales executives in private banking sector.

Sales Professionals, role related behavior, job description

"IDENTIFYING ROLE RELATED BEHAVIOUR OF SALES PROFESSIONALS IN PRIVATE BANKING SECTOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.550-552, February-2019, Available :http://www.jetir.org/papers/JETIR1902B78.pdf

"IDENTIFYING ROLE RELATED BEHAVIOUR OF SALES PROFESSIONALS IN PRIVATE BANKING SECTOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp550-552, February-2019, Available at : http://www.jetir.org/papers/JETIR1902B78.pdf