UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1902D56


Registration ID:
304422

Page Number

1059-1071

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Title

A STUDY OF THE IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION USING SERVQUAL MODEL

Abstract

The study revolves around the measurement of service quality of two different telecom service providers in terms of comparison. The study used exploratory and quantitative design towards the measurement of causal relationships and to arrive at taking the inferences from the results. The base of this study is the SERVQUAL model which was used for this comparative study research. The study was carried out with only 384 samples. The responses of the 384 respondents on both the telecom companies were put to the analysis and the results were interpreted in the sequence of demographic profile, common method variance, reliability analysis using the base of Cronbach’s alpha values, confirmatory factor analysis, constructs validity (Convergent and discriminant validity).

Key Words

Telecom Sector, Public and Private, SERVQUAL Model

Cite This Article

"A STUDY OF THE IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION USING SERVQUAL MODEL ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.1059-1071, February-2019, Available :http://www.jetir.org/papers/JETIR1902D56.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY OF THE IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION USING SERVQUAL MODEL ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp1059-1071, February-2019, Available at : http://www.jetir.org/papers/JETIR1902D56.pdf

Publication Details

Published Paper ID: JETIR1902D56
Registration ID: 304422
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier):
Page No: 1059-1071
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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