• Unyendra Singh

Consumer’s expectations depend on their perception, consumer perception on employment condition, price level, and spending are the key indicators for consumer buying decision. Based on current prospective they make their future decisions which directly affect the inflation levels and economy as a whole. The objective of this study is to find out how consumer prospective and consumer characteristics affects the consumer confidence in buying decision and how it affects their willingness for spending. This study discovers how consumer characteristics like Occupation, Qualification, Income level, Age and Demography effect their choice considering Social and Micro economic variables like economic condition, employment, Inflation, Income and Spending.

Consumer Characteristic; Consumer Confidence Survey; Inflation expectations; Income; Spending; Socio Economic variables; Micro Economic Variables

"EFFECT OF CONSUMER PERCEPTION ON MICRO & SOCIAL ECONOMIC VARIABLES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.1106-1113, February-2019, Available :http://www.jetir.org/papers/JETIR1902D61.pdf

"EFFECT OF CONSUMER PERCEPTION ON MICRO & SOCIAL ECONOMIC VARIABLES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp1106-1113, February-2019, Available at : http://www.jetir.org/papers/JETIR1902D61.pdf