• Samarth Sharma
• Dr. Raj Agrawal

With the spurting growth of new tourist destinations all around the world and the competition for reaching out to travellers, a creation of a unique identity is essential for any destination. Similar to the goods and services industry branding provides a way of creating a unique identity through relationship building and emotional appeal along differentiation on the basis of functional qualities. Through this exploratory research an attempt is made to gauge the brand perception of India as a tourist destination brand. For the present study data was collected with the help of a comprehensive structured questionnaire. Respondents are Japanese tourists who travelled India based on certain brand image that was created with the help of the image agents. While going to the literature review the first image agent of any destination is none other than experience of the same place. Sometimes experiences are soothing and sometimes they are not considered worth remembering. The second image according to the literature review is none other than word of mouth or the past image of the brand world over. The third image agent is taken as information centre from which you get the information about the country. Fourth image agent is none other than celebrities of that country. Last but not the least every country has some special place for which people from around the world travel to that country.

Image Agent Of India As A Tourist Destination For Japanese Tourists: An Empirical Study

"Image Agent Of India As A Tourist Destination For Japanese Tourists: An Empirical Study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.1297-1306, February-2019, Available :http://www.jetir.org/papers/JETIR1902D85.pdf

"Image Agent Of India As A Tourist Destination For Japanese Tourists: An Empirical Study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp1297-1306, February-2019, Available at : http://www.jetir.org/papers/JETIR1902D85.pdf