• RAJA BOSE
• Dr. Indrajit Singh Yadav

The paper examines the connection between customer-based brand equity (CBBE) and the presentation of mobile communication companies. A self-managed overview survey was utilized to gather observational information on brand recognition alongside auxiliary information on cell companies' exhibition based on their customer base. The discoveries uncover solid positive connection among CBBE and friends' exhibition. In brand equity component, seen quality has most grounded direct impact on organization execution though brand picture has smallest impact. The investigation set forward some helpful experiences into a far reaching comprehension of CBBE in telecommunication industry. The discoveries are more helpful to specialists in a manner to comprehend interface between brand recognition components and authoritative execution. The discoveries of the examination help cell companies to create powerful promoting effort and plan customer fulfillment strategies and projects.

Customer based brand equity; brand awareness; brand loyalty; brand image; perceived quality; consumers; Telecommunication sector; India.

"A STUDY OF CUSTOMER BASED BRAND EQUITY IN TELECOM INDUSTRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.1386-1401, February-2019, Available :http://www.jetir.org/papers/JETIR1902D95.pdf

"A STUDY OF CUSTOMER BASED BRAND EQUITY IN TELECOM INDUSTRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp1386-1401, February-2019, Available at : http://www.jetir.org/papers/JETIR1902D95.pdf